Instructor's Manual to Accompany Cases in Marketing Management and Strategy
Instructor's Manual to Accompany Marketing Management: Strategy and Cases
Im+Dd Marketing Management
This revision of the author's edited collection of cases will expose readers to real world situations in the fields of hospitality marketing and management.
Instructors Manual to Accompany Marketing Management: Cases and Readings
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new,...
This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management.
Small Business Management in Canada
The new chapter on company situation analysis features diagnosing how well the present strategy is working ... Coverage of strategic issues and alternatives in globally competitive markets stands out as a centerpiece in this chapter ...
Instructor's Manual to Accompany Strategic Management: Concepts and Cases