This book provides information on trust and risk to businesses that are developing electronic commerce systems and helps consumers understand the risks in using the Internet for purchases and show them how to protect themselves.
This volume makes clear that the various disciplines can and will play a role in developing conditions for trust and thus contribute to a successful electronic market.
Risk is defined as a consumer's perceptions of the uncertainty and adverse consequences of engaging in an activity (Dowling and Staelin, 1994). The Internet is an open, global, heterogeneous, and constantly changing marketing channel.
A formal model of trust based on outcomes. Academy of Management Review, 23(3), 459–472. Bhattacherjee, A. (2002). Individual Trust in Online Firms: Scale Development and Initial Test. Journal of Management Information Systems, ...
The heart of E-commerce is trust. This book focuses solely on building long-term relationships of trust between E-commerce buyers, sellers, and partners: specific ways to design trust into every E-commerce...
The infiuence of perceived risk on internet shopping behavior: A multidimensional perspective. ... A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents.
Efforts have been made to find a single definition of trust that can be used effectively within philosophy, computer security, and those social scientist embracing an ... Risk in Internet Commerce, MIT Press, Cambridge, MA (2001).
16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. Gefen, D., Rao, V.S., Tractinsky, N.: The Conceptualization of Trust, Risk and Their Relationship in Electronic Commerce: The Need for Clarification.
Cases AS (2002) Perceived risk and risk-reduction strategies in internet shopping. ... J Econ Psychol 25:243–262 Pavlou PA (2003) Consumer acceptance of electronic commerce-integrating trust and risk with the technology acceptance model ...
Hsieh, M.-T. and W.C. Tsao (2014), 'Reducing perceived online shopping risk to enhance loyalty: a website quality ... Pavlou, P.A. (2003), 'Consumer acceptance of electronic commerce: integrating trust and risk with the technology ...
... electronic commerce: the role of trust, perceived risk, and their antecedents. Decis. Support Syst. 44(2), 544–564 (2008) 3. Mou, J., Shin, D.-H., Cohen, J.F.: Trust and risk in consumer acceptance of e-services. Electron. Commer.