Global Electronic Commerce: Theory and Case Studies
- ISBN-10
- 0262232057
- ISBN-13
- 9780262232050
- Category
- Business & Economics
- Pages
- 592
- Language
- English
- Published
- 1999
- Publisher
- MIT Press
- Authors
- J. Christopher Westland, Theodore H. K. Clark
Description
Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.
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