Introduction to Marketing
- ISBN-10
- 0273601423
- ISBN-13
- 9780273601425
- Series
- Introduction to Marketing
- Category
- Marketing
- Pages
- 319
- Language
- English
- Published
- 1994
- Publisher
- Financial Times Management
- Author
- John Frain
Description
Introduction to Marketing offers all students new to the subject a deep insight into the development of marketing as a 'whole organization' activity. The book focuses on the link between marketing and corporate strategy, combining a detailed coverage of basic themes and issues with a 'how to do it' approach. Comprehensive and accessible in scope and style, the text incorporates numerous examples of 'marketing in action.' .
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Other editions
-
- 2019-09-05
- - pages
- Paperback
- Cognella Academic Publishing
-
- 2015-12-03
- 66 pages
- Paperback
- Createspace Independent Publishing Platform
-
- 2012-03-29
- 542 pages
- Paperback
- Oxford University Press
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