Managing Your Internal Customers: The Key to Getting Better Results
- ISBN-10
- 027360161X
- ISBN-13
- 9780273601616
- Category
- Communication in management
- Pages
- 283
- Language
- English
- Published
- 1993-01-01
- Publisher
- Pitman Publishing
- Authors
- Alan Wolfe, Kevin Thomson, Kathy Whitwell
Description
Aims to show managers how to sell internally, and the benefits of corporate internal marketing. It explores the concepts of integration and best practice, and explains the simplified corporate internal marketing model, and how to put it into practice.
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