Cases in Retail Management
- ISBN-10
- 0273601989
- ISBN-13
- 9780273601982
- Category
- Retail trade
- Pages
- 398
- Language
- English
- Published
- 1994-01-01
- Publisher
- Financial Times/Prentice Hall
- Author
- Peter J. McGoldrick
Description
This casebook on retailing consists of 25 short and medium length real-life international cases. Arranged under nine major headings, the cases are placed in context by an introduction to each section. They cover a wide range of retailing subjects so making the book suitable for students taking a complete retailing course. The book contains further reading and discussion questions and is suitable for undergraduate (marketing degree), MBA, distance learning, CIM, HND and Institute for Retail Studies students.
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