International Retailing: Trends and Strategies

International Retailing: Trends and Strategies
ISBN-10
0273611836
ISBN-13
9780273611837
Series
International Retailing
Category
Business & Economics / Motivational
Pages
254
Language
English
Published
1995
Publisher
Pitman Pub.
Authors
Gary Davies, Peter J. McGoldrick

Description

International Retailing, the first book to address seriously the recent trends in retailer internationalism, provides a truly international review of the driving forces behind internationalism. Particular attention is paid to the European market.

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