Making the Customer Connection: How to Really Know Your Customers and Meet Their Needs
- ISBN-10
- 0273616854
- ISBN-13
- 9780273616856
- Category
- Consumer satisfaction
- Pages
- 198
- Language
- English
- Published
- 1996
- Authors
- Steve Morris, Graham Willcocks
Description
This text brings together customer service focus and marketing, providing practical methods and advice on how to find out what your customers really want and then delivering it.
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