International Marketing

ISBN-10
0273638653
ISBN-13
9780273638650
Series
International Marketing
Language
English
Published
2001-03-01
Author
Len Tui Wright Staff

Other editions

Similar books

  • International Marketing
    By Donald Baack, Barbara Czarnecka, Daniel W. Baack

    The invention of cork closures allowed consumers to store wine at home and led to a preference for older, matured wines. The introduction of a screw top reduced the risk of cork contamination, while the use of bags-in-a-box allows ...

  • International Marketing
    By Donald Baack, Barbara Czarnecka, Daniel W. Baack

    Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key...

  • International Marketing
    By John Graham, Philip Cateora

    Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.

  • Global Marketing: Practical Insights and International Analysis
    By Carlyle Farrell

    This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin ...

  • International Marketing Strategy: Analysis, Development and Implementation
    By Robin Lowe, Isobel Doole, Alexandra J. Kenyon

    Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.

  • International Marketing: Strategy development and implementation
    By Carl Arthur Solberg

    “When does it pay off to link a brand name to a country?” Journal of Euromarketing, 23(1): 22–36. ... Olson, Eric M., Stanley F. Slater, and Tomas M. Hult. 2005. “The performance implication of fit among business strategy, ...

  • INTERNATIONAL MARKETING ,Fourth Edition
    By R., Srinivasan

    This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context.

  • The theory and practice of international marketing – B2B
    By Aleksander Szymański

    This is the case starting with the macro analysis of the foreign markets and ending with the individual usage of the “4 P’s” regardless of the sector of business.

  • International Marketing: Analysis And Strategy 3Rd Ed.
    By Onkvisit

    International Marketing: Analysis And Strategy 3Rd Ed.

  • International Marketing
    By Philip R. Cateora, Pervez N. Ghauri

    The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century.