Business-to-business Marketing: A Step-by-step Guide
- ISBN-10
- 0273646478
- ISBN-13
- 9780273646471
- Series
- Business-to-Business Marketing
- Category
- Business & Economics
- Pages
- 522
- Language
- English
- Published
- 2004
- Publisher
- Pearson Education
- Author
- Ray Wright
Description
Business-to-business markets are markets where one business markets and sells products and services for an organisation's own use or to sell on to other businesses for their own use. This text provides an overview of business-to-business marketing.
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Other editions
-
- 2005
- 380 pages
- Paperback
- Pearson Education
-
- 2021-05-26
- 318 pages
- Ebook
- CRC Press
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