Essentials of Marketing Communications

ISBN-10: 0273658581
ISBN-13: 9780273658580
Series: Essentials of Marketing Communications
Category: Communication in marketing
Language: English
Published: 2003
Publisher: Financial Times/Prentice Hall
Author: Jim Blythe

Description

Designed to give students an overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications, this text links theories of marketing communications to consumer behaviour issues.

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Other editions

Essentials of Marketing Communications
- 2011-01-01
- 412 pages
- Paperback
- Financial Times/Prentice Hall
Essentials of Marketing Communications
- 2002-05-01
- 287 pages
- Paperback
- Financial Times/Prentice Hall
Essentials of Marketing Communications
- 2006
- 332 pages
- Paperback
- Pearson Education

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