Internet Marketing: Strategy, Implementation and Practice
- ISBN-10
- 0273658832
- ISBN-13
- 9780273658832
- Series
- Internet Marketing
- Pages
- 484
- Language
- English
- Published
- 2003
- Publisher
- Financial Times
- Author
- Dave Chaffey
Description
Internet Marketing will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills.
Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of Internet Marketing has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.
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Other editions
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- 2015-12-24
- 86 pages
- Paperback
- Createspace Independent Publishing Platform
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