Relationship Marketing: Management of Customer Relationships
- ISBN-10
- 0273676016
- ISBN-13
- 9780273676010
- Series
- Relationship Marketing
- Category
- Business & Economics
- Pages
- 318
- Language
- English
- Published
- 2003
- Publisher
- Pearson Education
- Author
- Manfred Bruhn
Description
Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge.
Get the book
Other editions
-
- 2004
- 302 pages
- Paperback
- Pearson Education
-
- 2014-08-14
- 480 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2013-06-29
- 462 pages
- Ebook
- Springer Science & Business Media
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