Relationship Marketing: Exploring Relational Strategies in Marketing
- ISBN-10
- 0273686232
- ISBN-13
- 9780273686231
- Series
- Relationship Marketing
- Category
- Business & Economics
- Pages
- 302
- Language
- English
- Published
- 2004
- Publisher
- Pearson Education
- Author
- John Egan
Description
'Relationship Marketing: Exploring Relational Strategies in Marketing', second edition, examines relationships in marketing and how these influence modern marketing strategy and practice. A complete package of supplements is available to assist students and instructors in using this book by visiting www.booksites.net/Egan.
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Other editions
-
- 2003
- 318 pages
- Paperback
- Pearson Education
-
- 2014-08-14
- 480 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2013-06-29
- 462 pages
- Ebook
- Springer Science & Business Media
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