International Marketing Strategy
- ISBN-10
- 0273686887
- ISBN-13
- 9780273686880
- Series
- International Marketing Strategy
- Category
- Business & Economics
- Pages
- 452
- Language
- English
- Published
- 2005
- Publisher
- Pearson Education
- Author
- Frank Bradley
Description
This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.
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Other editions
-
- 2019-11-26
- 188 pages
- Ebook
- Springer Nature
-
- 2008
- 462 pages
- Paperback
- South Western Educational Publishing
-
- 2004
- 445 pages
- Paperback
- Thomson Learning
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