Marketing Communications: Engagements, Strategies and Practice
- ISBN-10
- 0273687727
- ISBN-13
- 9780273687726
- Series
- Marketing Communications
- Category
- Business & Economics
- Pages
- 911
- Language
- English
- Published
- 2005
- Publisher
- Pearson Education
- Author
- Chris Fill
Description
"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.
Get the book
Other editions
-
- 2009
- 958 pages
- Paperback
- Pearson Education
-
- 2024-03-03
- 761 pages
- Ebook
- Kogan Page Publishers
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