Marketing Management and Strategy
- ISBN-10
- 0273693980
- ISBN-13
- 9780273693987
- Category
- Business & Economics
- Pages
- 446
- Language
- English
- Published
- 2006
- Publisher
- Pearson Education
- Authors
- Peter Doyle, Philip Stern
Description
This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
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