A comprehensive guide to the strategy, implementation and practice of Internet Marketing.
Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you.
This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers.
This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic ...
Using broad but balanced coverage, this text analyses advertising and content delivery capabilities of the Internet as well as its transactional ones. Business-to-business and business-to-consumer applications are also examined.
Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you.
Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site...
Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0.
Does your website consistently generate calls, comments, and sales?This practical book will help you:Generate increased, targeted website traffic in 24 to 72 hours – p. 70; Learn and apply the essentials of effective website usability – ...
marketing scholars (Berthon, 1998, Herbig and Hale, 1997; Kassaye, 1997). Despite the often hyped strategic advantages of effective Internet marketing (O'Connor and Galvin, 1998; Rohner, 1998; Morris, et al., 1997; Hamill and Karl, ...
The goals of internet marketing and traditional marketing are essentially the same - ultimately the common purpose is to present your product or service to the consumer in such a way as to desire them to buy it. Internet marketing is ...