Principles of Marketing
- ISBN-10
- 0273695592
- ISBN-13
- 9780273695592
- Series
- Principles of Marketing
- Category
- Business & Economics
- Pages
- 1300
- Language
- English
- Published
- 2006
- Publisher
- Pearson Education
- Authors
- Frances Brassington, Stephen Pettitt
Description
This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.
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