Essentials of Marketing Communications
- ISBN-10
- 027370205X
- ISBN-13
- 9780273702054
- Series
- Essentials of Marketing Communications
- Category
- Business & Economics
- Pages
- 332
- Language
- English
- Published
- 2006
- Publisher
- Pearson Education
- Author
- Jim Blythe
Description
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
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