E-business and E-commerce Management: Strategy, Implementation and Practice
- ISBN-10
- 0273707523
- ISBN-13
- 9780273707523
- Category
- Business enterprises
- Pages
- 700
- Language
- English
- Published
- 2007
- Publisher
- Pearson Education
- Author
- Dave Chaffey
Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
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Other editions
-
- 2007-01
- 663 pages
- Paperback
- Financial Times/Prentice Hall
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