Principles of Marketing
- ISBN-10
- 0273711563
- ISBN-13
- 9780273711568
- Series
- Principles of Marketing
- Category
- Lehrbuch - Marketing
- Pages
- 1060
- Language
- English
- Published
- 2008
- Publisher
- Pearson Education
- Authors
- Gary Armstrong, John Saunders, Philip Kotler
Description
The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.
