Selling and Sales Management
- ISBN-10
- 0273720651
- ISBN-13
- 9780273720652
- Series
- Selling and Sales Management
- Category
- Business & Economics
- Pages
- 546
- Language
- English
- Published
- 2009
- Publisher
- Causey Enterprises, LLC
- Authors
- David Jobber, Geoffrey Lancaster
Description
Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
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Other editions
-
- 2021-11-13
- 552 pages
- Paperback
- SAGE Publications Limited
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