Key Marketing Metrics
- ISBN-10
- 0273722042
- ISBN-13
- 9780273722045
- Series
- Key Marketing Metrics
- Pages
- 368
- Language
- English
- Published
- 2008
- Author
- Paul W. Farris
Description
Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former C.
