Exploring Corporate Strategy: Text & Cases
- ISBN-10
- 0273731564
- ISBN-13
- 9780273731566
- Series
- Exploring Corporate Strategy
- Category
- Business & Economics
- Pages
- 881
- Language
- English
- Published
- 2009-12
- Publisher
- Pearson Education
- Authors
- Kevan Scholes, Richard Whittington, Gerry Johnson
Description
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Other editions
-
- 2008-09
- 1072 pages
- Paperback
- Pearson Education India
-
- 2008-02-20
- - pages
- Paperback
- Financial Times/Prentice Hall
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