Service Operations Management eBook_o4
- ISBN-10
- 0273740490
- ISBN-13
- 9780273740490
- Category
- Business & Economics
- Pages
- 488
- Language
- English
- Published
- 2012-08-07
- Publisher
- Pearson Higher Ed
- Authors
- Robert Johnston, Graham Clark
Description
This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers.
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