Digital Marketing
- ISBN-10
- 0273746227
- ISBN-13
- 9780273746225
- Series
- Digital Marketing
- Category
- Business & Economics
- Pages
- 727
- Language
- English
- Published
- 2012-10-12
- Publisher
- Pearson Higher Ed
- Authors
- Dave Chaffey, Fiona Ellis-Chadwick
Description
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Get the book
Other editions
-
- 2023-03-30
- 261 pages
- Paperback
- Beyond Leer Publishing, an Imprint of Kohli Media LLP
-
- 2021-12-03
- 230 pages
- Paperback
- Social Media Marketing for Beginners
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