Marketing Management
- ISBN-10
- 0273753363
- ISBN-13
- 9780273753360
- Series
- Marketing Management
- Category
- Consumer behavior
- Pages
- 800
- Language
- English
- Published
- 2012
- Authors
- Philip Kotler, Kevin Lane Keller
Description
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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Other editions
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- 2020-03-23
- 200 pages
- Paperback
- -
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