Essentials of Marketing
- ISBN-10
- 0273757687
- ISBN-13
- 9780273757689
- Series
- Essentials of Marketing
- Category
- Business & Economics
- Pages
- 340
- Language
- English
- Published
- 2012
- Publisher
- Financial Times/Prentice Hall
- Author
- Jim Blythe
Description
Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.
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Other editions
-
- 2022-09-01
- 470 pages
- Ebook
- Taylor & Francis
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