Essentials of Marketing

Description

Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.

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Other editions

• 

  Essentials of Marketing

  • 2019-03-13
  • 383 pages
  • Paperback
  • Pearson Higher Ed
• 

  Essentials of Marketing

  • 2013-01-22
  • 624 pages
  • Paperback
  • Pearson Higher Ed
• 

  Essentials of Marketing: Theory and Practice for a Marketing Career

  • 2022-09-01
  • 470 pages
  • Ebook
  • Taylor & Francis
• 

  Essentials of Marketing

  • 2019
  • 383 pages
  • Paperback
  • Pearson UK

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