Strategic Management: Concepts and Cases : a Competitive Advantage Approach

Strategic Management: Concepts and Cases : a Competitive Advantage Approach
ISBN-10
0273767488
ISBN-13
9780273767480
Series
Strategic Management
Category
Business planning
Pages
688
Language
English
Published
2012-03-22
Publisher
Pearson Education
Author
Fred R. David

Description

The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order.

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