For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
This text offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.
Yves Saint Laurent was the first couture house to launch the modern concept of luxury ready-to-wear clothing with a collection called Rive Gauche in 1966.
This text also serves as the basic reference for accreditation programs worldwide.
Effective Public Relations
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role...
New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the ...
In a New York Times article, Facebook is portrayed as using the denial, delay, and deflection strategy for all of its communication efforts; the company feels it has been portrayed “unfairly” in the news (Frankel, Confessore, Kang, ...
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign.
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