Retail Management: International Edition
- ISBN-10
- 0273775650
- ISBN-13
- 9780273775652
- Series
- Retail Management
- Category
- Business & Economics
- Pages
- 620
- Language
- English
- Published
- 2013-11-06
- Publisher
- Pearson Higher Ed
- Authors
- Barry R Berman, Joel R Evans
Description
For undergraduate and graduate retail management courses The text that helps students thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
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