Digital Business and E-Commerce Management
- ISBN-10
- 0273786547
- ISBN-13
- 9780273786542
- Category
- Business & Economics
- Pages
- 680
- Language
- English
- Published
- 2014-08-29
- Publisher
- Pearson Education Limited
- Author
- Dave Chaffey
Description
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
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