This is a book about the news--the way it is written and the forms it takes. It examines the relation between the content of public information and the potential affect of new technologies on the degree and type of information available in the public forum. Tom Koch uses concrete, casebook examples to demonstrate the degree to which news information can be changed through the efficient and cost effective application of online bibliographic resources accessed by personal computers.
Koch argues that new, computer-based technologies will revolutionize news and public information by fundamentally altering the relation between writer and news subject. He shows how electronic databases, by making enormous amounts of data on virtually every subject available to the news writer or editor, have changed the equation which has defined news since at least the 1920s. To make clear the degree to which these systems will transform news, the author demonstrates how online resources can be used efficiently and inexpensively by generalists. Practical issues of online use are presented within the context of both the parameters of contemporary journalism and the means by which these technologies address its limits. Two separate chapters, one describing search technologies and the other reviewing database organization will be of practical value to both neophyte and journeyman news and public information writers alike. Using examples from his own and other's work, Koch demonstrates ways to carry out simple and inexpensive searches. His book will be especially important to the news or research librarian, reporter, and the public information or public relations writer.
Rabinowitz examines the experience, operational practices, and future prospects of philanthropists who have been involved in funding national campaigns and grassroots organizations that focus on social change concerns over the past 30 years ...
全球最受推崇創新大師 克里斯汀生最後代表作: 越絕望的地方,越有潛力! 用反直覺的方法發現數據看不到的全新客群, 在意想不到的地方創造新成長市場,向上流動! ...
本书共收录格兰诺维特六篇代表性论文, 向国内读者介绍社会关系网络与经济行动间的关系, 也就是新经济社会学和关系管理学的一些主要理论概念.具体内容包括:经济行动与社会结构 ...
康諾利(Marie Connolly)和我一起在2005年的一篇論文中,首創了「搖滾經濟學」這個詞,之後《今日美國》誤以為那是我獨創的新字眼。[19]雖然她和我的確分別想過有無更貼切的字彙,但差不多就在我們兩人的朋友史蒂夫.李維特(Steve Levitt)和史蒂芬.
本书致力于培养敬业忠诚、主动做事且不用上司交待的优秀中层领导者,指导了授权艺术、减少沟通障碍、新管理模式等管理问题。
A History of United States Trade and Monetary Policy William J. Gill. The press played the successful supply ... Douglas MacArthur had sprung his amphibious end run around the Communist lines with the surprise landing at Inchon .
Applied Precursors The strand of thought stemming from the field of management started with Frederick W. Taylor , the father of Scientific Management . He published his major work , the Principles of Scientific Management , in 1911 ...
世界是不公平,你更要學會拉自己一把! 哈佛大學商學院第一位台裔女教授 教你化阻力為助力的能力,躋身機會圈! 你是否曾覺得辛苦付出總是被辜負,別人不了解你有多努力? ...
The company gives priority to organizations that enhance conservation of energy and natural resources and environmental education efforts . " “ United Way is supported extensively by the company and its employees through annual ...
Introduces the current global labor milieu and showcases innovative solutions via original case studies.