Why We Shop: Emotional Rewards and Retail Strategies

ISBN-10: 027598172X
ISBN-13: 9780275981723
Category: Consumer behavior
Pages: 222
Language: English
Published: 2003
Publisher: Greenwood Publishing Group
Authors: James A. Pooler, Jim Pooler

Description

Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping.

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