All the Presidents' Spokesmen: Spinning the News, White House Press Secretaries from Franklin D. Roosevelt to George W. Bush

All the Presidents' Spokesmen: Spinning the News, White House Press Secretaries from Franklin D. Roosevelt to George W. Bush
ISBN-10
0275990982
ISBN-13
9780275990985
Category
Business & Economics / General
Pages
249
Language
English
Published
2008
Publisher
Greenwood Publishing Group
Author
Woody Klein

Description

Explains how White House press secretaries have for decades developed the art of shaping the news in their daily press briefings to reporters in favor of the president--the highly sophisticated, complex communications strategy popularly known as "spin."

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