Marketing in the 21st Century: Integrated marketing communication
- ISBN-10
- 0275992799
- ISBN-13
- 9780275992798
- Series
- Marketing in the 21st Century
- Category
- Communication in marketing
- Pages
- 305
- Language
- English
- Published
- 2007
- Publisher
- Greenwood Publishing Group
- Author
- Bruce David Keillor
Description
A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
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Other editions
-
- 2007
- 264 pages
- Paperback
- Greenwood Publishing Group
-
- 2007
- 272 pages
- Paperback
- Greenwood Publishing Group
-
- 2007
- 273 pages
- Paperback
- Greenwood Publishing Group
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