Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
- ISBN-10
- 030010233X
- ISBN-13
- 9780300102338
- Category
- Science
- Pages
- 278
- Language
- English
- Published
- 2004-01-01
- Publisher
- Yale University Press
- Authors
- J. Gary Taylor, Patricia J. Scharlin
Description
Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company--Chiquita Brands International--that decided to change the negative paradigm and became a model of how multinational companies can become motivated to solve critical global problems.
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