In 1450 very few English men or women were personally familiar with a book; by 1850, the great majority of people daily encountered books, magazines, or newspapers. This book explores the history of this fundamental transformation, from the arrival of the printing press to the coming of steam. James Raven presents a lively and original account of the English book trade and the printers, booksellers, and entrepreneurs who promoted its development. Viewing print and book culture through the lens of commerce, Raven offers a new interpretation of the genesis of literature and literary commerce in England. He draws on extensive archival sources to reconstruct the successes and failures of those involved in the book trade—a cast of heroes and heroines, villains, and rogues. And, through groundbreaking investigations of neglected aspects of book-trade history, Raven thoroughly revises our understanding of the massive popularization of the book and the dramatic expansion of its markets over the centuries.
Buying and Selling explores the business of books in and beyond Europe, investigating the practices adopted by traders and customers.
"When the first University of Denver Publishing Institute came to a dose in August 1976, all of us involved in its launching knew that we had a real success on our hands.
The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand.
This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books ...
In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing.
*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you.
This Business of Books: A Complete Overview of the Industry from Concept Through Sales
Praise for How to Run Your Business by THE BOOK "For Christians in business, this book is an invaluable resource! Dave Anderson is a great business coach and we have benefited greatly from his books and seminars.
Brian Tracy said, "This book gives you a proven strategy to write and sell an excellent book on any business subject you know and care about.
More leads? More customers? More income? 21 Ways to Build Your Business with a Book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business.