Ignite the Power of Art: Advancing Visitor Engagement in Museums

Ignite the Power of Art: Advancing Visitor Engagement in Museums
ISBN-10
0300167547
ISBN-13
9780300167542
Category
Art
Language
English
Published
2010
Authors
Ellen Cochran Hirzy, Bonnie Pitman

Description

The Dallas Museum of Art undertook a groundbreaking seven-year research initiative to answer these questions. The findings, published in Ignite the Power of Art, support a new understanding of art museum visitors based on their differing preferences, behaviors, and interactions with art. The publication describes how these studies have been used at the Dallas Museum of Art to build attendance. enhance exhibitions and collections, and develop new programs such as the Center for Creative Connections, the online Arts Network, and the Late Nights event series. The book also shows how this research has transformed the Museum, unleashing a profound change in institutional thinking and paving the way for sustained innovation. Also included are contributions by community leaders who offer their perspectives and insights on the Dallas Museum of Art's remarkable revitalization. --Book Jacket.

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