Better Business: How the B Corp Movement Is Remaking Capitalism
- ISBN-10
- 0300256159
- ISBN-13
- 9780300256154
- Series
- Better Business
- Category
- Business & Economics
- Pages
- 312
- Language
- English
- Published
- 2020-09-13
- Publisher
- Yale University Press
- Author
- Christopher Marquis
Description
A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.
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Other editions
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- 2020-09-13
- 312 pages
- Paperback
- Yale University Press
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