A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone's future--"a valuable guide to an important force" (Financial Times) "An important blueprint for how businesses can and should be both successful and a force for good."--Rose Marcario, President and CEO, Patagonia "Better Business is the book to read if you want to put values and purpose at the center of your company. It's an inspiring book with great insights to share."--Jerry Greenfield, co-founder, Ben & Jerry's Gold Medalist in the Business Ethics category, 2021 Axiom Business Book Awards and longlisted for the 2020 Porchlight Business Book Awards Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form--the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement's founders and leading figures, Marquis's book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.
Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation.
A real story from their business experience and the lesson they learned from it. Each time you read it, you will learn something new. Guaranteed. We hope you enjoy reading this book half as much as we enjoyed creating it for you.
This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it ...
For the Second Canadian edition, MyBizLab includes powerful new learning resources, including a new set of online lesson presentations to help students work through and master key business topics, a completely re-structured Study Plan for ...
Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation.
In this book, the author challenges the fundamentals of business thinking by proposing a new agenda for establishing the corporation as a force for promoting economic and social wellbeing in its fullest sense - for customers and communities ...
Note: This is the standalone book, if you want the book/access code order the ISBN below: 0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package Package consists of 0133059049 / 9780133059045 ...
Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked.
This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, ...
This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, ...