Basic Marketing
- ISBN-10
- 0304328243
- ISBN-13
- 9780304328246
- Series
- Basic Marketing
- Language
- English
- Published
- 1992-03
- Author
- Tom Cannon
Description
Updated to accommodate changes that have occurred in recent years, this textbook examines the complex conditions and increasing competition facing businesses, and how traditional marketing techniques are being adapted to suit these more ...
