Marketing: Principles and Practice

Marketing: Principles and Practice
ISBN-10
0304702943
ISBN-13
9780304702947
Series
Marketing
Category
Marketing
Language
English
Published
1998
Publisher
Burns & Oates
Author
Tom Cannon

Description

Marketing is one of the best and most respected introductory textbooks available. This revised edition combines the latest research with proven practical knowledge to provide a solid foundation of learning for all students of marketing.

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