The Game-changer: How You Can Drive Revenue and Profit Growth with Innovation
- ISBN-10
- 0307381730
- ISBN-13
- 9780307381736
- Category
- Business & Economics
- Pages
- 336
- Language
- English
- Published
- 2008
- Publisher
- Crown Pub
- Authors
- Ram Charan, Alan G. Lafley
Description
Sheds new light on the key role of innovation as the centerpiece of any business endeavor, guiding everything from budgeting and strategy to employee selection, and describes how to integrate innovation into the goals, strategies, and everyday processes of a business.
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Other editions
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- 2008-04-08
- 352 pages
- Ebook
- Currency
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