Different: Escaping the Competitive Herd
- ISBN-10
- 030746086X
- ISBN-13
- 9780307460868
- Series
- Different
- Category
- Business & Economics
- Pages
- 268
- Language
- English
- Published
- 2011-09-06
- Publisher
- Currency
- Author
- Youngme Moon
Description
Contending that today's high-quality marketplace has created an era of impossible competition, an award-winning Harvard Business School professor makes recommendations for how companies can retain market shares without losing status to copycat competitors.
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Other editions
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- 2022-04-05
- 515 pages
- Ebook
- W. W. Norton & Company
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