This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits

This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits
ISBN-10
0307830128
ISBN-13
9780307830128
Category
Music
Pages
288
Language
English
Published
2013-04-03
Publisher
Billboard Books
Author
Tad Lathrop

Description

Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

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