American Icon: Alan Mulally and the Fight to Save Ford Motor Company
- ISBN-10
- 0307886050
- ISBN-13
- 9780307886057
- Series
- American Icon
- Category
- Automobile industry and trade
- Pages
- 432
- Language
- English
- Published
- 2012
- Publisher
- Three Rivers Press
- Author
- Bryce G. Hoffman
Description
A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.
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Other editions
-
- 2011
- 162 pages
- Paperback
- Literary Criticism in Perspect
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