Good Strategy, Bad Strategy: The Difference and Why It Matters
- ISBN-10
- 0307886239
- ISBN-13
- 9780307886231
- Category
- Business & Economics
- Pages
- 322
- Language
- English
- Published
- 2011
- Publisher
- Crown Books
- Author
- Richard Rumelt
Description
Argues that a manager's central responsibility is to create and implement strategies, challenges popular motivational practices, and shares anecdotes discussing how to enable action-oriented plans for real-world results.
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